For links the air travel with the taste of Hakata.

A special package for “Karashi Mentaiko”, a collaboration between FUKUYA manufactured and sold “Karashi Mentaiko” for the first time, at ANA FESTA, a souvenir shop at the airport.
I thought it is important to have the time to enjoy air travel and “Karashi Mentaiko” which is Hakata’s famous souvenir at any time through the package.

Overlap the impression of traveling through the airplane and the “Karashi Mentaiko” on the rice.

These illustrations of an airplane traveling in the sky mean “Karashi Mentaiko” on the rice. There are two flavors, “Uncolored Regular” and “Uncolored Mild”. I chose the sky blue of noon and the sky orange of the evening for these packages. These are also the brand color that symbolizes FUKUYA (orange) and ANA FESTA (blue).

Credit /
Client: Fukuya Co.,Ltd​​​​​​​
Creative direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Art direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)