The hakata-flavored all-purpose spice that can be mailed.

I was in charge of designing the Aji no Meita powder letter pack (exterior). Since the plan for a letter pack that can be mailed and the design of the individual wrapping of the contents have already been decided, we started by organizing information such as the circumstances. I thought about the direction of the design while listening to Fukuya, such as what is Aji no Meitaiko powder, what kind of feelings it can be mailed to people, what the recipients think, Hakata souvenirs, etc. …

“Aji no Meitaiko powder” is a versatile seasoning that is a blend of coarsely ground and powdered chili peppers similar to Aji no Mentaiko, and also contains white roasted sesame and garlic powder. A product that powers up one dish with the taste and spiciness of mentaiko by sprinkling it on your favorite dish.
I thought it was important for the recipients of the product not to be confused about how to use this unique seasoning. And I designed the mentaiko, which is represented by dots that imaged powdered seasonings, and the icon of the dish that is suitable for the product as a visual.
It is a very unique product that you can put a stamp on the package and send it by post.

Credit /
Client: Fukuya Co.,Ltd
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)