博多の味を手軽に味わえる即席シリーズ
SUKEDACHIDESIGN was in charge of various packages for Fukuya’s instant food series, that you can easily enjoy the taste of Hakata.
Hakata Nakasu Oden: Oden with sweet soup stock unique to Hakata. Two types of fish balls unique to Hakata, Alaska pollack fish balls with mentai and chicken cartilage balls with mentai, are characteristic.
Potato with mentai butter: Boiled potato with rich mentai butter soaked in the Potatoes of Hokkaido.
Piriri-ni (Spicy boiled fish): Sanriku mackerel, pacific saury, and sardines are boiled in mentaiko-flavored soy sauce that is soft enough to eat even the bones.
Piriri-zuke (Pickled mentai sauce): A product in which octopus and Aori squid from Kumamoto prefecture are soaked in the seasoning liquid of Fukuya’s mentai.
博多の味を手軽に味わえるふくやの即席シリーズのパッケージ各種を担当しました。
・博多中洲おでん:博多ならではの甘口のお出汁がしみたおでん。明太入りスケトウダラつみれ、明太入り鶏軟骨つみれの2種類の博多ならではのつみれが特徴的。
・じゃがバタ明太:北海道のホックホクな男爵いもに濃厚な明太バターが染み込んだじゃがバター。
・ぴりり煮:三陸産のさば、さんま、いわしを明太子味が効いたうま辛の醤油で骨まで食べられるほど柔らかくした煮た商品。
・ぴりり漬け:熊本県産のたこ、あおりイカをふくやの明太子の調味液に漬け込んだ商品。
Credit /
Client: Fukuya Co.,Ltd
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)