Instant food series that you can easily enjoy the taste of Hakata.

SUKEDACHIDESIGN was in charge of various packages for Fukuya’s instant food series, that you can easily enjoy the taste of Hakata.

Hakata Nakasu Oden: Oden with sweet soup stock unique to Hakata. Two types of fish balls unique to Hakata, Alaska pollack fish balls with mentai and chicken cartilage balls with mentai, are characteristic.

Potato with mentai butter: Boiled potato with rich mentai butter soaked in the Potatoes of Hokkaido.

Piriri-ni (Spicy boiled fish): Sanriku mackerel, pacific saury, and sardines are boiled in mentaiko-flavored soy sauce that is soft enough to eat even the bones.

Piriri-zuke (Pickled mentai sauce): A product in which octopus and Aori squid from Kumamoto prefecture are soaked in the seasoning liquid of Fukuya’s mentai.

Credit /
Client: Fukuya Co.,Ltd
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)