Mentaiko seaweed tsukudani* full of passion.

SUKEDACHIDESIGN was in charge of redesigning the Fukuya Mentaiko Nori package. When I heard the story at the orientation, I learned that it was a very particular product.
For example, in addition to the spiciness of mentaiko, this product includes soup stock made by carefully cooking shrimp, bonito, kelp, shiitake mushrooms, and chin (flying fish). Also, using two kinds of seaweed that grilled seaweed with a firm texture, and raw seaweed with a rich flavor from the Ariake Sea. It is a unique product that is different from general Tsukudani.
SUKEDACHIDESIGN made these features into pictograms and designed them with a logotype that imaged Tsukudani, and redesigned the product package with a new presence.

*tsukudani: food boiled in soy sauce

Credit /
Client: Fukuya Co.,Ltd
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)