Mentaiko mayonnaise that goes well with the ingredients.

SUKEDACHI DESIGN was in charge of redesigning Fukuya’s “Aji no Mentai Mayo”. Compared to previous products, the mellowness has been maintained and the balance of acidity and spiciness has been renewed to an exquisite taste. I thought that even if Many people knew the existence of a product called Mentai Mayo, there were only a few people who could imagine what kind of ingredients and dishes could be used. Especially for those who don’t usually use Mentai Mayo, I wanted to convey that it can be used for various ingredients and dishes because it has a delicious and spicy taste.
Therefore, SUKEDACHI DESIGN made the ingredients that go well with Mentai Mayo into icons and designed the package with a logotype that impresses the mayonnaise. This product is a versatile “Aji no Mentai Mayo” that can be used for salads, sautéed ingredients, and baked in the oven as a spicy sauce.

Credit /
Client: Fukuya Co.,Ltd
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)