Take Trip to Hakata.

“HAKATA-TIME (HAKATAIMU)” is a series of sweets from FUKUYA that has continued to make Hakata’s food culture through a Karashi Mentaiko*. They developed and used their own “Karashi Mentaiko Powder”. Even if you are away from Hakata, such as for in-home and souvenirs, it is a product that you can enjoy slowly as a time to remember the taste of Hakata. It is a new Karashi Mentaiko sweets that have an exquisite taste.

*Karashi Mentaiko: Spicy cod roe that famous souvenir in Fukuoka.

Everything started with “Karashi Mentaiko Powder".

It has been a long time since FUKUYA developed a special “Karashi Mentaiko Powder” and it was finally completed.
The symbol mark was designed with dots that represent “Karashi Mentaiko Powder” and “time” that reminds the taste of Hakata.
“SUZUME NO TAMAGO (Egg of Sparrow)” is a flagship product of Inada Mame Co., Ltd., which specializes in manufacturing and selling bean confectionery such as peanuts and natto, and it was developed as a new product using “Karashi Mentaiko Powder”.
“KAMENOKO” is a bite-sized rice cracker made from old-fashioned and sweet “Kamenoko” confectionery with “Karashi Mentaiko Powder”.
“TOSHIOKOSHI” is a new Okoshi* that exudes the original sweetness and spiciness of Karashi Mentaiko. Since “Okoshi” has been as auspicious sweets in Japan for a long time, so I design the motif of an original sea bream that means blessing.

*Okoshi = sweet rice cracker

Credit /
Client: Fukuya Co.,Ltd
Creative Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
Copy: Michiyo Kambe (Canbe-shokai)