その昔、傷ついた鶴が舞い降り傷を癒した温泉
Harazuru Onsen is located in Asakura City, Fukuoka Prefecture, and is characterized by “W” beautiful skin hot springs that have both weak alkaline simple springs and simple sulfur springs.
The origin is that a peasant who saw a crane that was injured on a cold day fluttered down the banks of the river, bathed in water, and flew away entered the river, discovered that warm water was springing, and dug there. It is said that the beginning of Harazuru Onsen was when a wooden frame was put in and the water was boiled.
(There are various theories)
原鶴温泉は福岡県朝倉市に位置し、弱アルカリ性単純泉と単純硫黄泉の二つの泉質を合わせ持つ「W」美肌の湯が特徴の温泉です。
その由来は、昔、ある寒い日に傷ついた鶴が川原のほとりに舞い降り、水を浴びては飛びたって行くのを見たお百姓が川へ入り、温かい湯の湧くのを発見しそこを堀り木枠を入れて、湯あみをしたのが原鶴温泉の始まりだと言われています。
振る舞いの宿。
Considering how the hotel name changed from the crane that descended to “Harazuru no Mai”, I think “Mai” should be a feature for the hotel, including the relationship with other hotels in this Harazuru Onsen.
The keyword that came out after that was “hospitality” which means to treat and entertain. As the “hospitality” of the hotel, the first thing that welcomes customers is the changing “courtyard” of the four seasons of Asakura, the “river view guest room” with a panoramic view of the Chikugo River and the Mino mountain range, and the old keratin is removed. Various “hospitality” that allow customers to feel relaxed in Asakura, such as “Double hot water for beautiful skin
” containing a weak alkaline simple spring and a simple sulfur spring that removes excess cortex, and carefully selected “dishes of local ingredients”. SUKEDACHI DESIGN designed the symbol mark with the word “Mai” in the place where you can experience it.
舞い降りたという鶴からホテル名が「原鶴の舞」になった経緯を考えると、この原鶴温泉の中にある他のホテルとの関係性を含めて、「舞」が特徴になるべきと思いました。
その後出てきたキーワードは、ご馳走する・おもてなしをする意味を持つ「振る舞い」でした。当館の「振る舞い」として、お客様を一番最初に出迎えるのは、移り変わる朝倉の四季の「中庭」であり、筑後川と耳納連山の景色を一望できる「リバービューの客室 」、古い角質を落とす弱アルカリ性単純泉と 余分な皮質を取り除く単純硫黄泉を含む「ダブル美肌の湯」、厳選された「地元食材のお料理」など、 お客様が朝倉をゆったりと感じることができる様々な「振る舞い」を体験できる場所、そんな願いをこの「舞」という言葉に込めてシンボルマークを設計しました。
Credit /
Client: HARAZURU NO MAI
Agency: ONKOCHISHIN
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)