The Japanese Restaurant that values ​​the "initial intention" of one step

The Japanese Restaurant named step to open in Fukuoka for the first time. By unraveling the name “Ippo (means one step)”, we derived some keywords.
・ A Restaurant that listens to the voices of customers.
・ A Restaurant that progresses (grows) step by step, politely and steadily.
・ A Restaurant that values ​​the original intention of one step.
・ The first Restaurant in Fukuoka.
For the letters “Ayumu”, we designed a logotype that gives the impression of “straight and neat from the center with regular rules” like the Restaurant policy.

Credit /
Client: Ippo
Agency: Zero-Ten
Project Manager: Risa Kato (Zero-Ten)
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Yuika Tokunaga (Zero-Ten)