Creating the strength to live for tomorrow.

I was responsible for the symbol mark for L.CRAS, a company that pursues the beauty of healthy life and creates a future that unfolds from tomorrow. The symbol ‘L’ embodies the Latin words ‘livere’ (live) and ‘lux’ (light). One of the inspirations for the company name is the Japanese word for tomorrow, ‘明日,’ which means ‘bright day,’ hence the shape is inspired by the bright sunlight. By combining the elements of the symbol, you can create shapes of light and embracing circles. This versatile symbol represents a company that creates ‘light for people’ in line with the times. We are grateful for our passionate and wonderful client, and we hope this meaningful symbol will gradually permeate society.

Credit /
Client: L.CRAS
Art direction & Design: Daisuke Kobayashi (SUKEDACHI DESIGN)