Let's find and create the wonderful aspects of Ishinuki. Let's find and create the wonderful aspects of everyone.

Let’s find and create the wonderful aspects of everyone.
The project ‘Sato no School 2024’ leverages the resources and opportunities of the village in ‘Atarashisato’ for activities such as crafts, cooking, river play, and observing insects and plants. Diverse guest instructors will provide valuable experiences through programs that utilize their skills. The project aims to explore new values of ‘Atarashisato’ from various perspectives and bring vibrancy to the region. For participating children, it will create summer vacation memories and support the development of essential skills for mental and physical growth, such as sensitivity, imagination, and interpersonal skills.

A location-based visual

The visual for this project tends to focus on the ‘diverse programs’ when organizing information at first glance, but the essential goal of this project is to ‘explore the value of the community and bring vibrancy to it.’ Therefore, we expressed a main visual centered around the location. Additionally, to make it easier for those who are unfamiliar with this event to find interest, we carefully selected from the initially vast amount of text. The flyer and social media banner serve as the ‘gateway to interest and a guide to the website,’ while the website serves the purpose of ‘providing detailed information and reservation functions.’

Credit /
Client: ATARASHISATO
Project Owner: Tatsuya Tokunaga
Creative Direction & Design: Daisuke Kobayashi (SUKEDACHI DESIGN)