Innovative beauty skin management for women leading a busy life.

“SABORU” is a bihadado brand created for pre-sale in Cosmoprof Asia held in Hong Kong in 2016. This product is a cosmetic and supplement that is effective in a short time, created for busy women. From the image of the word “SABORU(mean:Skip)”, we designed the symbol mark with the motif of sloths.

Credit /
Client: bihadado
Agency: Zero-Ten
Project Manager: Shinya Masaki (Masaki CPA TAX office)
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
Ilustration/Design: Yuika Tokunaga (Zero-Ten)