Taste the Saga
佐賀を味わう
SAGA BAR is a promotional project organized by Saga Prefecture based on the concept of “Tasting Saga,” allowing visitors to experience the charm of the “real thing” of Saga, such as Saga sake, Arita porcelain and other traditional crafts, and foodstuffs produced in the prefecture. The “real thing” of Saga is communicated through a variety of methods, including collaborations with famous brands, stall openings at events, and collaborations with restaurants and chefs.
Currently, They have changed our business model from a storefront type to a storefront type, and we are now using various methods, such as opening events and POPUPs at restaurants, to communicate the attractiveness of Saga products to the rest of Japan.
The promotion “Saga Sake ‘Experience’ Space SAGA BAR” is a limited-time event in which SAGA BAR collaborates with restaurants in the three prefectures of Kyushu (Fukuoka, Kumamoto, and Kagoshima). During the event, the stores will be decorated with SAGA BAR’s original noren (curtain), creating a space where visitors can experience Saga sake. There, visitors can enjoy specially selected Saga sake as well as original menus using ingredients from Saga Prefecture.
SAGA BARは「佐賀を味わう」をコンセプトに、佐賀酒（さがさけ）をはじめ有田焼などの伝統工芸品や県産食材といった佐賀の「ホンモノ」の魅力を体感できる佐賀県主催のプロモーション企画です。有名ブランドとのコラボやイベント出店、飲食店・料理人とのコラボなど、様々な手法で佐賀の「ホンモノ」を発信しています。
現在は店舗型から出店型へ業態を変更し、イベント出店や飲食店でのPOPUPなど、様々な手法で佐賀県産品の魅⼒を全国へ発信しています。
今回のプロモーション「佐賀酒“体感”空間SAGA BAR」は、SAGA BARが九州3県（福岡、熊本、鹿児島）の飲食店とコラボする期間限定のイベントです。期間中は、開催店舗にSAGA BARのオリジナルのれんを掛けるなど、佐賀酒を体感できる空間になります。そこでは特別にセレクトした佐賀酒をはじめ、佐賀県産食材を使用したオリジナルメニューを楽しむことができます。
Saga Sake “Experience” Space
佐賀酒“体感”空間
Produced by DICE PROJECT, I created a key visual to promote awareness of Saga Bar, a space to “experience” Saga Sake, with the catch copy “Beyond the Noren, a space for Saga Sake. We created a key visual to promote awareness of the Saga Sake “experience” space, SAGA BAR, with the catchphrase, “Beyond the Goodwill is a Saga Sake Space. The visual depicts that the event will be held at a variety of restaurants, from high quality restaurants with a counter to popular restaurants, where visitors can taste Saga Sake by hanging a curtain over the bar. Based on the key color of navy blue, we selected a complementary color to differentiate each event in Kumamoto, Fukuoka, and Kagoshima.
DICE PROJECTさまプロデュースの元、「のれんの先は、佐賀酒空間。」というキャッチコピーとともに、佐賀酒“体感”空間 SAGA BARを認知させるキービジュアルを制作しました。イベントの開催店舗が、カウンターのある上質な空間から大衆的なお店まで、いろんなお店にのれんをかければ、佐賀酒を味わえるSAGA BARになることを表現しています。キーカラーの紺色をベースに相性の良い差し色を選定し、熊本、福岡、鹿児島の各イベントを差別化しました。
Credit /
Client: SAGA PREFECTURAL GOVERNMENT
Production: DICE PROJECT
Produce: Takuro Kishimoto (DICE PROJECT)
Direction: Miyuki Matsui (DICE PROJECT)
Art Direction & Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
204-3-21-4, NOMA, MINAMI-Ku,
FUKUOKA-City, Fukuoka, 815-0041, JAPAN
