Discover New Ways to Enjoy Saga Sake: An Interactive Seminar

As part of the “SAGA BAR” project promoting Saga sake branding, the experiential seminar “Saga Sake Studies” was held in fiscal year 2024. It serves as a learning platform to deepen knowledge of Saga sake within the diversifying Japanese sake market and cultivate individuals who can pass on its enjoyment to the next generation. In fiscal year 2025, lectures were held in Fukuoka City featuring sake specialists as instructors, covering three distinct themes. This provided an opportunity for everyone from professionals to enthusiasts to learn about the appeal of Saga sake in a deep and multifaceted way.

The Academic Pursuit of Saga Sake

Under the direction of DICE PROJECT, I handled the graphic tools for the experiential seminar “Saga Sake Studies,” including the logotype and key visual. The key visual was inspired by Leonardo da Vinci’s “Vitruvian Man.” Just as this drawing symbolizes scientific inquiry and intellect, “Saga Sake Studies” also represents a place to deeply explore Saga sake and discover new ways to enjoy it. The visual background features meticulously arranged keywords related to the project. The “Saga Sake Studies” logotype was designed from scratch, based on an original “beard-style” font that honors the dignity and tradition of Japanese sake. This created a unique identity where intellectual curiosity and the tradition of Saga sake coexist. After launch, every session received applications exceeding capacity, with the first and second sessions drawing nearly double the capacity. We are delighted that our production contributed to this success.

Credit /
Client: SAGA PREFECTURAL GOVERNMENT
Production: DICE PROJECT
Direction: Ami Hanaoka (DICE PROJECT)
Art Direction & Design: Daisuke Kobayashi (SUKEDACHI DESIGN)