Looking at summer and feeling winter.
夏を見て冬を感じる。
I felt that the words left by Mr. Hirata’s master, “Looking at summer and feeling winter” are important words learned from agriculture that modern people, who are hard to think about health unless they get sick, tend to forget.
From such words, the symbol mark expresses “four seasons”. By easily incorporating the ingredients of medicinal herbs that can improve the metabolism and function of the human body, we designed the power of farmers to keep people healthy in the next season.
「夏を見て冬を感じる」代表の平田さんの師匠が残した言葉こそ、病気にならないと健康について考えられにくい現代人が忘れがちな、農業から教わる大切な言葉だと感じました。
そんな言葉からシンボルマークは「四季」を表現。人の体の代謝や機能が改善できる薬草の成分を気軽に取り入れられることで、次の季節も継続的に人を健康にする農家の力をデザインしました。
Credit /
Client: Kyushu Yakuyo Sakumotsu Promotion Council
Agency: INOUE PRINTING
Produce: Kenichiro Inoue (INOUE PRINTING)
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
Printing: INOUE PRINTING
204-3-21-4, NOMA, MINAMI-Ku,
FUKUOKA-City, Fukuoka, 815-0041, JAPAN
