The Collaboration of Kyushu Okinawa Block for Japan Heritage is beginning.

“Japan Heritage is a designation by the Agency for Cultural Affairs that recognizes stories showcasing the cultural and traditional aspects of our country through the historical charm of local regions. While traditional cultural assets used to be designated and preserved as individual “points” of heritage, this approach alone couldn’t adequately convey the allure of the regions. Therefore, Japan Heritage packages various scattered heritages, such as culinary culture, castles, shrines and temples, traditional performing arts, and archaeological sites, into cohesive “stories” to utilize and disseminate them as “surfaces.”

Currently, there are 104 stories nationwide, including 15 in Kyushu and Okinawa. To go beyond regional dissemination, a new collaboration has been established across Kyushu and Okinawa, aiming to further enhance the recognition of Japan Heritage in the region. The project has progressed by developing a new collaborative name and main visual with the Rokugo Mansan Japan Heritage Promotion Council, the Oita Design Association. It’s worth noting that this project was selected through an open call for designers as part of the Japan Heritage Enhancement Project and the Kyushu Okinawa Collaboration initiative.”

One of the country's characteristics: ''The world of Japanese heritage in Kyushu and Okinawa''

We conceptualized and created visuals around the idea of expressing the diverse Japan Heritage of Kyushu Okinawa in a unified aesthetic.
We believe this approach could turn these distinct features into one of the defining characteristics of the nation, going beyond the conventional understanding of regions.
Japan Heritage encompasses abundant historical charm, turning various regions across Japan into defining features of the nation.
With this visual portrayal of the world created by the 15 stories from Kyushu Okinawa, we aim to serve as an enticing gateway for those unfamiliar with the Japan Heritage of Kyushu Okinawa, inviting them to explore the rich historical tapestry of the region.

Credit /
Client: Rokugo Manzan Japan Heritage Promotion Council
Support: Oita Design Association
Art Direction & Design: Daisuke Kobayashi (SUKEDACHI DESIGN)