Sincere Infinite Radiance

I am responsible for the branding of CERENOVA’s oil mouthwash, including concept development, package design, and visual construction.
The name CERENOVA combines the meanings of “Cosmic” (infinite possibilities), ‘Sincere’ (a sincere heart), and “Nova” (new brilliance). It embodies the brand’s pure desire to wholeheartedly contribute to people’s beauty, health, and happiness.
The brand’s core is its sincere desire to deliver truly exceptional products to users. By combining naturally derived ingredients with proven expertise, and through an uncompromising product development process, we believe each product achieves reliable quality and trust. Through CERENOVA’s products, we aim to unlock the infinite potential within each individual, creating a catalyst for a “new beauty” that radiates from within.
We also developed the tagline “Sincere Infinite Radiance,” embodying the meaning that the brand’s sincere journey will guide people toward a future that is more beautiful, healthy, and happy.

High-Quality Radiance

Drawing inspiration from the “radiance” that inspired the name CERENOVA, I created a light pattern graphic for the oil mouthwash. I designed a label that conveys a high-quality feel befitting the product’s price point. Furthermore, I developed a main visual that prominently features the power of the oil, and I consistently applied this visual across all materials, from posters and flyers to leaflets and the website.

Credit /
Client: CERENOVA LLC.
Art Direction & Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
Web Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
Cording: Hikaru Ando