Karashi Mentaiko* series that can be stored for a long time.

This oil-pickled series is a product that can be stored for a long time by oil-pickling and heating Karashi Mentaiko*, so you can enjoy the taste of Karashi Mentaiko more easily and conveniently.
By oil-pickling Karashi Mentaiko, they created a unique taste that has never existed before.

“Sabinai Mentaiko” is an oil pickled nutritional food supplemented with the nutrient “vitamin E” that protects the body’s lipids from oxidation and helps maintain the health of the cells in the body through its antioxidant effect.
“Taketori Mentaiko” is an oil-pickled that goes well with rice that contains Fukuoka’s foodstuff such as Bamboo shoots from Ohma, Chicken called Hakatajidori, and Karashi Mentaiko.
“Hot Emperor” is a very spicy oil-pickled containing Karashi Mentaiko and chili peppers, as well as various spiciness and flavor.
“Dokodemo Mentaiko” is a small type of oil-pickled that can be stored at room temperature.

You can feel free to enjoy Karashi Mentaiko regardless of the location such as camping, barbeque, and lunch.

*Karashi Mentaiko is spicy cod roe that the most popular and famous souvenir in Fukuoka. FUKUYA manufactured and sold Karashi Mentaiko for the first time.

"Friendly" oil-pickled.

These illustrations of an airplane traveling in the sky mean “Karashi Mentaiko” on the rice. There are two flavors, “Uncolored Regular” and “Uncolored Mild”. I chose the sky blue of noon and the sky orange of the evening for these packages. These are also the brand color that symbolizes FUKUYA (orange) and ANA FESTA (blue).

Credit /
Client: Fukuya Co.,Ltd
Creative Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Art Direction: Daisuke Kobayashi (SUKEDACHI DESIGN)
Design: Daisuke Kobayashi (SUKEDACHI DESIGN)
Copy(Naming): Michiyo Kambe (Canbe-shokai)