ADAL is a manufacturer of commercial furniture for a wide range of public spaces, including cafes, restaurants, hotels, and hospitals. In 2024, the company won an iF DESIGN AWARD, expanding its presence on the global stage.

While its corporate identity, established in 1983, has adapted to the digital age, challenges such as inconsistent logo usage and the circulation of outdated logo data had emerged. To unify the brand image, we collaborated with Mr. Sato of Bunmyaku Henshushitsu (Context Editing Office) to redesign the ADAL logo and develop new usage guidelines.

One of our key roles was to uncover the inherent principles of beauty within the existing logo and refine it to achieve perfect proportions. We began by meticulously analyzing every component, from its individual letters to its lines. We adjusted the spacing, line weight, and overall balance, carefully redesigning the logo’s proportions to preserve its original impression. Our goal was to create a “durable logo” that would maintain its beauty and legibility across all media—from a smartphone screen to a large-scale billboard.

Following the redesign, we received positive feedback from the ADAL team, with members sharing that they now “feel more confident in the logo.” We hope that this evolving logo will continue to shine as a timeless identity for ADAL long into the future.