Symbol mark featuring a bird bringing happiness

The symbol mark for APEX24, which aims to provide prompt and courteous baggage delivery services mainly to foreign tourists visiting Japan, was designed to represent the “A” in the name, based on a family crest with a distinctly Japanese flavor. The family crest “Musubikarigane-mon” (the family crest of the Japanese family) is a “goose” meaning “bird that brings happiness,” and thus represents the A-rank delivery service that carries customers’ precious baggage and good fortune. The main color blue represents the color of the sky, which is highly compatible with the airport, and the yellow color at the important “baggage” and “24” points signifies the happiness of the tourist’s journey and the speed of our prompt service.

Credit /
Client: L.CRAS
Art direction & Design: Daisuke Kobayashi (SUKEDACHI DESIGN)